An "absolutely devastated" couple from Hamilton took the week off work to search for their beloved dog Bessie after she went missing in Mount Maunganui.
Jon and Lynley Webb are still looking, have offered a $5000 reward and are desperate to get their 16-year-old miniature black poodle back.
They were staying with friends near Mount Maunganui Golf Club when Bessie ran away last Sunday.
"We just dearly would love to have our little Bessie home. Dead or alive, to be honest," an emotional JonWebb told the Bay of Plenty Times last night.
"We love her dearly," he said twice, between tears.