More often we hear of this grape being made into port but, believe me, as a dry red it has real interest from the first sip. Think cedar, pepper, plum and violets, bold, chewy tannins (they're the things that make the inside of your mouth feel furry when you drink a red), loads of blackberries and lashings of spice. So while it's all very nice trucking along with good old merlot, cabernet and pinot, why not go out and get your hands on something different this week.
Try one of these: Luna Argenta Appassimento Negroamaro Primitivo 2013, $24; Cantine Menhir 'Il Mardorlo' Negroamaro 2014, $16.95; Falua Terciua Touriga Nacional 2011, $22.
Tasty and low cost wine options
Looking for a robust, ribsticking red that'll clear the nose, soothe the throat and warm the cockles? Then any of these sensational-value-for-money examples will do the trick.
Esk Valley Gimblett Gravels Merlot Cabernet Sauvignon Malbec 2014, $19
Super-glossy and garnet-black in the glass, this seriously-overdelivering wine has racked up an impressive pedigree of awards at major wine shows. I love the aroma of soy, blackcurrant leaf, dried herbs and carob, black plum, biscuit oak and a backbone of strong, supple tannins. Delicious. glengarrywines.co.nz
Vidal Reserve Gimblett Gravels Merlot Cabernet Sauvignon 2013, $19
Gold medals are already swinging off this wine crafted by talented Hugh Crichton. A blend of merlot, cabernet sauvignon, malbec and cabernet franc, it hits that sweet spot between muscular, meaty, dark complexity and up-front, approachable berryfruit, spices, cocoa and leather characters on the finish. vidal.co.nz
Villa Maria Cellar Selection Gimblett Gravels Grenache 2014, $24
Grenache is super-rare in this country, and Villa Maria have just one hectare of vines in NZ's most prestigious red wine region. It's the only NZ grenache not blended with other varieties. The wine has aromas of pepper, anise, clove, cinnamon and cherry-berry that blend into toothsome, grippy textures. Nice. villamaria.co.nz