The Womad (World of Music, Arts & Dance) concept was created in 1982 by a a group of musicians, among them Peter Gabriel, who had developed a passion for World music, from Africa, South America, and other countries off the radar to a potential Western audience.
Since then Womad has been presented in over 30 countries, and in Australia for 20 years. Countries as diverse as Italy, the UK, United Arab Emirates, Spain, Russia and South Africa.
Womad arrived in New Zealand in 1997 initially appearing every second year in Auckland, and then moving to New Plymouth's Bowl of Brooklands in 2003. Subsequently Taranaki has been awarded contract renewals, with the latest a three year deal starting this year.
To say that Womad punches way above its weight in Taranaki is the under-statement of the year, because the Bowl of Brooklands and New Plymouth is the smallest of any venue world-wide for the now annual Festivals.