Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Bay of Plenty Times / Lifestyle

Movie Review: Tag (+trailer)

Toby Woollaston
Toby Woollaston
Reviewer·NZME. regionals·
17 Jun, 2018 04:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
The increasingly elaborate attempts to tag the 'untaggable' one is a dumb idea. But it's also brilliant.

The increasingly elaborate attempts to tag the 'untaggable' one is a dumb idea. But it's also brilliant.

It's hard to believe that among the homes and workplaces of 10 "ordinary" men, there is a very serious and highly spirited game of tag happening.

Director Jeff Tomsic has teamed up with screenwriter Mark Steilen to tell their story. Better known for their TV comedies, the duo have adapted for film an article written by Russell Adams in The Wall Street Journal that outlined the aforementioned group of grown men who every February enter into a month-long season of tag.

The only taboo?

You can't tag the tagger — other than that, hunting season is open right across the country.

Wary of overcooking his cast Tomsic has wisely narrowed the film's focus to five friends; Hoagie (Ed Helms) who is the spiritual hub to the group, Randy (Jake Johnson) the drug addled goof, Callahan (Jon Hamm) the successful businessman, and Sable (Hannibal Buress) the fragile and intellectually curious one.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

And then there's Jerry (Jeremy Renner). He has never been tagged, much to the umbrage of the other four. His "untouchable" status is a comical MacGuffin that provides the film with its narrative direction.

However, at its heart Tag is just as concerned with exploring the bonds of their friendship.

Any comedy worth its salt does more than make you laugh, and Tag does a wonderful job of hilariously endearing you to their relationships. Not just with each other, but also with Hoagie's ultra-competitive wife (Isla Fisher) who acts as his support crew and spy, tipping him off against an impending tag.

Advertisement
Advertise with NZME.

But the film's real strength lies in its physical comedy and lets the reins loose on some downright hilarious hijinks and clever slapstick moments. Yes, it's commercial and incredibly silly; but it's also fun, irreverent, sometimes awkward and often cringe-worthy — the kind that'll have you watching between your fingers.

It's normally everything I shy away from but here they've got the balance bang on ... and right now there are not many comedies that can touch it.

Tag
Director: Jeff Tomsic
Cast: Jeremy Renner, Ed Helms, Jon Hamm, Jake Johnson, Hannibal Buress, Isla Fisher, Annabelle Wallis, Rashida Jones, Leslie Bibb
Running time: 100 minutes
Censor rating: M, offensive language, sexual references and drug use

Save
    Share this article

Latest from Lifestyle

Bay of Plenty Times

Snoop Dogg concert axed after NZ promoter loses name suppression over sex crime

17 Sep 12:41 AM
Lifestyle

Top NZ musicians quit Spotify over royalties and CEO’s $1.2b defence ties

17 Sep 12:08 AM
Bay of Plenty Times

Eye-catching: 2500 glass eyes in need of a new home

12 Sep 01:05 AM

Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
Advertisement
Advertise with NZME.

Latest from Lifestyle

Snoop Dogg concert axed after NZ promoter loses name suppression over sex crime
Bay of Plenty Times

Snoop Dogg concert axed after NZ promoter loses name suppression over sex crime

The show was due to take place this weekend in Auckland.

17 Sep 12:41 AM
Top NZ musicians quit Spotify over royalties and CEO’s $1.2b defence ties
Lifestyle

Top NZ musicians quit Spotify over royalties and CEO’s $1.2b defence ties

17 Sep 12:08 AM
Eye-catching: 2500 glass eyes in need of a new home
Bay of Plenty Times

Eye-catching: 2500 glass eyes in need of a new home

12 Sep 01:05 AM


Poor sight leaving kids vulnerable
Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP