It's ironic, really - a timeless message about time. And yet, that's exactly what this is.
Although it's a kind of adorable irony, the kind that makes you forget you're not actually meant to be touched by romcom, but yet, deep down you secretly are.
The great of this genre, Richard Curtis, returns once again, but he distances himself from the likes of Bridget Jones' Diary, one of his earlier films, by omitting Hugh Grant from the cast list.
Gasp! All joking aside, refreshingly, this inept Englishman (Tim) is, in fact, the Irish Domhnall Gleeson.
Yes, this ginger chap does sound familiar; Harry Potter fans will remember him as Bill Weasley - protege Ron's elder brother.