Few personal secrets remain in the Facebook era. Information is so widely shared and available that it can be used in all sorts of ways - good and bad.
Sam (Justin Long), a young author, wants very much to meet Birdie (Evan Rachel Wood), the beautiful and flighty young woman who serves him his coffee every morning.
But Sam feels he has nothing to offer Birdie that she would be interested in.
So he decides to transform himself into the man of her dreams. And how does he do it? Facebook.
Sam thinks by viewing her profile and learning her interests, he can become the perfect man.