Pack away that straightener because curls are making a comeback. Trend watchers are praising curly hair as celebrities, politicians and even business leaders are starting to embrace their curly tresses. From runways and the big screen to boardrooms, curls are taking centre stage.
A third of American women have curly hair, according to Kantar Worldpanel's Ethnic Hair Analysis. Yet a Dove Hair study found that 70 per cent of women with curly hair feel they need to regularly "tame" their curls, and only 10 per cent said they were proud of their curly hair.
"I work with many women who love their beautiful curls, but often struggle to manage them, and instead opt for flat irons or chemical straightening," says celebrity stylist Cynthia Alvarez, a curl expert for Dove Hair.
"But curls are having their moment. The secret to rediscovering a love of your curls is to keep them nourished so they are soft, smooth and defined."
Curly hair may vary by texture and pattern, but the common denominators seem to be dryness, frizziness and lack of moisture.