After the success of Paradox Street Art Festival in 2017, the next big thing for Tauranga Art Gallery (TAG) is a major interactive art experience which presents artists, software developers, designers and scientists from New Zealand and around the world.
Officially launched yesterday, Tauranga Art Gallery's 2018 Art Loves You programme will showcase immersive digital and interactive experiences across three exhibitions and 14 individual projects.
It will feature light installations, virtual reality, sensory experiences and augmented reality.
"This will be a fun day out for all the family and an opportunity to experience work by local and national artists as well as a number of international projects from China, Hawaii, the United Kingdom and the United States," says gallery director Karl Chitham.
"The entire gallery will be dedicated to art that people can touch, feel, instagram, play, listen to, smell and even take home," he says.