We all know what you buy at the supermarket has a major influence on your household budget, but according to the annual price survey released by Consumer magazine, where you buy also makes a big difference.
Each year Consumer's people storm the supermarket aisles armed with a list of 40 top-selling products. They then compare the till-tape totals to see how things measure up. Fresh meat, fish and produce such as alcoholic beverages are excluded because of quality variations.
The survey has once again confirmed what many frugal shoppers already know -- Pak'n Save is the cheapest place to buy basic grocery items, which probably explains why it always seems so busy. But Countdown is not out of the picture and offers plenty of bargain-buy specials -- although Consumer did point out that the normal price of some of those products was more than Pak'n Save. An example was a 500g block of cheese bought at Countdown in Wellington. It was reduced from $8.99 to $6, but even at $6 the cost was 1c more than the normal Pak'n Save price. The average saving at Pak'n Save was about $14 on the basket of 40 items.
This year the survey also had some relevance to those who can afford to buy high-end items not usually found at Pak'n Save. The survey included Countdown, New World, Nosh in Auckland, and Moore Wilson's in Wellington (which is a pretty amazing mouthwatering shopping experience and worth a look -- even if it is to only look!). Products included espresso coffee, organic milk, multi-grain bread, premium yoghurt and locally grown olive oil. Here, Countdown came out tops.
So here's the summary. Ignoring specials, for basic everyday items shop at Pak'n Save. But if you are after something a little special, then Countdown is for you.