Too many people are scared of money. Most of us like to have it, spend it - even save it.
But far too many seem to think that "people who are good with money" are some sort of secret club - and, unless you sailed through maths at school, there's no hope of ever joining it. They couldn't be more wrong.
It's Money Week this week and one of its key messages is how a good understanding of finances is important to the quality of your life.
Simple decisions can make a big difference to how well off you are, particularly when it comes to saving for retirement. Put it in the too-hard basket and you risk short-changing yourself.
Financial-service providers are being urged to work hard on making things easy for consumers to understand.