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Home / Whanganui Chronicle / Sport

OPINION: Union make history passing CEO ball to woman

By jared.smith@wanganuichronicle.co.nz
Whanganui Chronicle·
30 Jan, 2015 08:00 PM5 mins to read

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Bridget Belsham

Bridget Belsham

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RUGBY UNION is a tough, uncompromising, rugged man's game. Which is exactly why it needs a good woman to run it.

A new page was opened in the history of regional sports administration when the Wanganui Rugby Football Union appointed Bridget Belsham their chief executive officer this week.

She becomes the third women to be placed in charge of the day-to-day operations of a New Zealand provincial union, all of them at Heartland Championship level, although perhaps now the signals are there that one day in the near future, an NPC union or even Super Rugby franchise lady boss will become a reality.

Reaction on social media to the announcement has been overwhelming positive, but that's the modern communication vessel of Facebook and Twitter.

There's a generation who still do their "chats" down the local or with a smoke on the verandah and it remains to been seen how the snowy-top brigade will take to having a "sheila" running the show.

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Her predecessor Dale Cobb has already given his seal of approval.

"I am very confident that you will lead a great organisation at Wanganui Rugby," he said on Wanganui Online's Facebook page.

I was reminded of the conversation Cobb and I had at Cooks Gardens the week he handed over his resignation letter last October.

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Looking tired, it had not been an easy season for Cobb, with frustrations over Steelform Wanganui's slump in the Heartland Championship, which had begun the year before during the shaky transition between the Karl Hoskin and Jason Caskey coaching regimes.

There was also widespread dissatisfaction with the end of the local Under-15 competition as the last of the school teams switched their allegiances to Manawatu.

Cobb had heard it from all sides - there are many chiefs in the village - and Belsham now finds herself at that same sharp end with an organisation consisting of multiple union, club, and team committees and leaders.

Which means there are dozens of men - elected, hired or self-appointed - who will have a loud opinion on what "that girl" should be doing.

But Belsham has grown up in that world and thrived in it.

The great-grand daughter of the trainer of a NZ Derby winner, from her youth Belsham was inspired to get into the racing fraternity, to the point where her parents had to guide her to make sure she stayed at school before following the dream.

By age 17, she had an administrative position with the Wellington Racing Club.

Coming to Wanganui in the late 1990s, she eventually spent nine years climbing through the ranks at the Westpac Bank to become local business manager, before becoming fulltime manager of the Wanganui Greyhound Club at a pivotal time with the grandstand upgrade of Spriggens Park.

Not too bad, but what else were you blokes expecting from the new boss?

Around the same time as Cobb's resignation in October, the EY Women Athletes Business Network and the ESPN "W" website released global research which revealed the majority of female executives - from all walks of corporate life - felt a sporting background could accelerate their leadership and career potential, while having a positive influence on being hired and on who they themselves would employ.

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Four hundred women from Europe, the Americas and Asia-Pacific took part in the survey, over half of them being at "C-suite" level, meaning they were on director boards or worked as CEOs, CFOs or COOs.

Of these successful women, 94 per cent had participated in sport.

"The C-suite women in particular are very strong champions of sport and the sporting ethic," the report stated.

Belsham herself played touch rugby, squash and hockey - she was also secretary of the TCOB Squash Club for three years.

That's being competitive. That's setting goals and going for them. That's making sure you enjoy what you do.

Georgia Frontiere found plenty of prejudice in 1979 when she inherited majority ownership of the multimillion-dollar Los Angeles Rams from her late husband Carroll Rosenbloom.

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"There are some who feel there are two different kinds of people - human beings and women," she said at her first press conference, which began three decades of the reign of "Madame Ram", who would oversee the team moving to St Louis and eventually playing in three Super Bowls.

Another cut from the same cloth as Belsham was Amy Trask.

Trask joined the Oakland Raiders as a young legal intern in 1982 and over the next 25 years rose to the top as the protege of eccentric owner and general manager Al Davis.

Davis was controversial - he sued the NFL more than once - but he was also progressive as he hired the NFL's first African-American head coach and in Trask, appointed the first female CEO.

The WRFU haves had their moments of progression as well - several women have been part-time financial administrators, although Belsham will be the first full-timer since Joy Waldron, who was rugby office manager in 2003 under CEO Graeme Taylor.

But the eyes are wide open now, and so are the gates of equal opportunity.

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Welcome to the era of "Belsham's Butchers Boys".

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