People had a chance to show they feel good about Wanganui in a march along Victoria Avenue on Saturday.
Julie Herewini decided to organise the 'Yeah Hard Whanganui Zombie March' after seeing the social media comments following the TV One Sunday programme of September 21.
The programme focused on Wanganui and in it economist Shamubeel Eaqub said struggling rural towns might have to be shut down.
"I wanted a positive response, and to say 'No, you are wrong'," Mrs Herewini said.
About 50 people, many of them children, set off from Wanganui's Ridgway Park to march to Majestic Square at noon. Quite a few were in zombie costume and make-up, reflecting Mr Eaqub's warning that stagnating rural places could become "zombie towns".