The "Be Bright, Be Seen" campaign has returned in 2020 to encourage people cycling and walking around Whanganui to light up during the darker winter months.
Be Bright, Be Seen is an initiative between Whanganui District Council, Horizons Regional Council and Whanganui police as part of the Let's Go/Mā Ake collaboration.
"This year's campaign runs until August and will specifically target people out cycling on shared pathways and cycle lanes during the season's darker mornings and evenings," said Sergeant Craig Yorston of Whanganui police.
"Whanganui police are excited about the opportunity to reward good road behaviour by cyclists with a fantastic light set that will enable safer riding and visibility."
Cyclists are encouraged to wear high-visibility clothing and ensure their front light, rear light and rear red reflector are all working correctly and are clean.