Whanganui Mayor Hamish McDouall and MP Steph Lewis led the 2020 White Ribbon March along Victoria Ave on Friday flanked by students from Whanganui City College.
November 25 is an internationally observed day when people wear a white ribbon to show they do not condone violence towards women. The kaupapa (theme) this year is "challenge the outdated".
Role models are encouraged to think about stereotypes that boys and men are handed down and change the negative language.
Marchers and White Ribbon motorcyclists gathered in Majestic Square to hear McDouall, Lewis and Mahanga Williams of the Mana Man movement speak on the topic of positive male role modelling and the unacceptability of male violence towards women and children.
McDouall said he was proud to see Whanganui people turn out to support White Ribbon Day.