A change in prescribing rules has cleared the way for Whanganui district pharmacies to offer free patches, lozenges and gum to those wanting to quit smoking.
Most Whanganui district pharmacies have signed up to the scheme and undertaken the required training.
WDHB Service and Business Planning portfolio manager Candace Sixtus said she hoped Whanganui district's 9000 smokers would seek support to quit for the sake of themselves and their whānau.
"The pharmacy initiative is a wonderful support opportunity for those wanting to quit smoking," Mrs Sixtus said.
She said despite the annual 10 per cent price rise on January 1, a fifth of New Zealand's population, which included one in three Māori and one in four Pasifika, continued to smoke.