Whanganui people are caught up in a worldwide wave of concern about the use and disposal of plastic - especially plastic that gets into the sea, Deirdra McMenamin says.
She was the co-ordinator of about 30 events during Plastic Free July, reaching people from pre-schoolers to secondary students and business. The month was a phenomenal success, she said.
"There were heaps of people through on the different activities, but more importantly there's been a noticeable difference in people having the conversations."
One marker of that is Whanganui New World owners John and Victoria Kelly - who participated in the Plastic Free July "unwrap" event - giving away environmentally sound products like e-bikes, reuseable cups and wax wraps this year.
"This time last year they were giving away those plastic toys," McMenamin said.