In the midst of Covid-19 disruption the Whanganui District is on track for its highest ever annual consumer spend, Whanganui & Partners interim CE Gaelle Deighton says.
The funding prompted councillors to ask whether Whanganui has an in-house events strategy, as Manawatū and Taranaki do. Councillor Helen Craig said event planning here tends to be ad hoc.
Whanganui & Partners is taking more interest in the benefits events can deliver, Deighton said. It wants more consistent marketing and branding, and will have an events strategy in the next year.
Craig would have liked some funding for the Artists Open Studios event, which was crippled by the lockdown, and councillor Philippa Baker-Hogan mentioned sporting events.
Councillor Jenny Duncan asked whether Upokongaro was getting any help in planning for visitors when the new bridge opens.
Meanwhile Whanganui has also recently received $700,000 from the Government's tourism package.
The district has also benefited through a Government business partnership programme offered due to Covid-19, with 85 businesses taking it up since July 1.
Whanganui & Partners helped the Cook Island Christian Church and Fijian Assembly of God Church get $285,000, to renovate their shared Gonville property.
It also supported the council in a Provincial Growth Fund application that was given $1.5 million to use for jobs training in the port project.
Amid all the good news, tourism, hospitality and transport businesses will take longer to recover from Covid-19, Deighton said.
Businesses that need support are encouraged to contact Whanganui & Partners or visit its website for more information.
Other businesses have been doing exceptionally well. Since the lockdown district spending has made up for lost time. It now equals the amount spent during the same seven months last year.
For the week ending on September 6, Whanganui spending was up 15.2 per cent compared to the same week last year. Nationally, spending was up 5.8 per cent for the same week.