Before moving to Whanganui Ashleigh Morris had preconceived ideas that the place was nothing but a "dirty hick town".
However, cheap living and a guaranteed job seemed to level out the playing field.
Whanganui's Vodafone store manager, who moved here in July last year from New Plymouth, said the city had exceeded all her expectations.
"It's a beautiful place. I had only ever been to Whanganui passing through so didn't actually know the place."
But the 28-year-old said she would not have moved here without a job.