Whanganui's farmers and primary producers are being surveyed to find out what they produce and what they need in order to produce more.
Whanganui & Partners, the district's economic development agency, and the Whanganui Rural Community Board are undertaking the survey. It has gone out to owners with 10ha or more of land in the Whanganui District.
Its main purpose is to measure the value of the sector and identify barriers to growth, Whanganui & Partners' agribusiness strategic lead Colleen Sheldon said.
"We have anecdotal data of Whanganui's strengths and weaknesses in agriculture and hearing directly from people at the grassroots will build a local picture for us to work from."
The survey canvasses rural landowners about topics such as internet and mobile coverage, water supply, land use opportunities and workforce needs.