Regional farmers have "fake meat" and the "anti-meat campaign" as one of their top concerns for the future.
The first speaker at Thursday's Fordell Hall farming seminar began by holding up a packet of Beef Free Chunks bought at a Feilding supermarket that morning.
They were 75 per cent Australian soy protein and 200g cost $8.50, four times the price of mince. The 50-odd farmers got a chance to taste them later, at the barbecue.
They had listed "fake meat" and the "anti-meat campaign" as concerns for future farming. Also wool prices, government policies, climate change, consumer trends and environmental requirements.
Their Farming for Profit seminar was part of a two-year programme. They were asked whether New Zealand farming had peaked, and could now be in decline? Were fresh ideas needed?