The Whanganui District Health Board (WDHB) is supporting new standardised tobacco packaging that is set to be released on March 14.
Tobacco packs will feature new pictures and health warnings which will be enlarged to cover at least 75 per cent of their entirety.
All tobacco company marketing imagery will be removed, but manufacturers will be allowed to print a brand name and variant on their products with regulations in place.
The regulations will include where the names are placed on the pack, what type face is used, the font size and what colour must be used.
WDHB health promoter Sarah Hawken said the initiative marks a pivotal step in the Government's tobacco control programme designed to help progress the Smokefree New Zealand 2025 goal.