A weekly quiet hour that was initiated at Marton's Countdown has been so successful the supermarket chain has decided to expand the hour nationwide.
Every Wednesday, from October 23 a quiet hour will be held between 2.30pm and 3.30pm in support of those with autism and sensory issues.
The music, PA system and half of the store lights are switched off, fidget toys are given to children and staff are asked to not work with stock or rattle around trolleys and cages.
Countdown Trafalgar Square followed Marton's lead earlier this year and manager Kirsten Dinnan said they were stoked with the initiative being rolled out nationwide.
She said for such a large company to take this on board it showed it cared and it highlighted the different needs throughout the country.