Firstly it has an addictive element in that if you don't dwell on it and take at face value then maybe, just maybe, you start to listen to these drongo couples and, worse, believe what they're saying.
Thing is, you simply cannot believe at all.
It is rigged for emotional bombshells, wild rumours, rollercoaster romances.
And according to a weekly women's magazine some couples were persuaded to stay on the show by the producers, paid a salary to appear on said show while other couples had been actually faking it from the outset.
And, yes, during off-camera hours there has been a bit of swapsy going down .. discretely of course.
We're assured that next week (the final week) it's all going off because this is when our TV love-addicted couples need to make their minds up about a final, ultimate commitment ceremony and chum up for life ... ha ha.
At their final let's-get-together-dinner party this week they were each handed an "honesty" box by one of the three counsellors who had helped pair them up in the first instance.
I know there are times producers are hard pushed to tweak and hone a script but these "honesty" questions were puerile crap which only helped to highlight the madness and conceit of the contestants. I was embarassed for them all.
Their poor families having to endure them on the tele. I can only hope they were wise enough to turn it off.
These contestants are known the length and breadth of Aussie. They're flamin famous, mate. What clever little Ockers they have been. Good on yiz, blues.
I am finished. I simply couldn't face another "I came here for love'' speech. So I don't give a Kiwi toss what they do next week.