Taihape is to get its own weekend market, starting this Sunday.
It's been organised by local woman Kerry Stephens, who said there had been markets popping up in the town in the past but nothing seemed to stick.
"I'm hoping that this one might be something new and definitely that it continues," she said.
"Taihape's got a lot to offer and it's a really good town in a really good position with the highway going through and the tourists.
"There's really good food here, amazing cafes, there's a lot of shops open on a Sunday, but a lot of people just seem to pass through so I felt that it was something that might encourage people to stop."