The big news this week is that New Zealand's obesity rate has topped 30 per cent for the first time. That's one in every three adults officially overweight.
Yes, we are not so much living off the fat of the land ... we are the fat of the land, as our story on page 5 shows.
When it was said Wanganui needed to grow its population, that was more people living here - not just the ones already in situ getting beefier.
As a schoolboy, I remember there was always the "fat kid" who was the odd one out; the one who got picked on. Every school had one ... but usually only one. Now it's "that skinny kid" who is being bullied.
The latest disproportionately large figures from the health ministry will no doubt spark much belly-aching about the need to get the lower social orders off their perceived diet of burgers, fries and fizzy drinks. It will be noted that the lower socio-economic areas have the poorer diets and calls for healthier nutrition for kids will rise.