February 28 was the day, 17 years ago in 1995, where we reoccupied our traditional pa site - the site where we gathered, lived, traded. It is fitting that we remember the source of our wellness as residing in our history while preparing and shaping our future. Being smoke-free is part of that vision.
We, as a nation, have set a goal to see Aotearoa become smoke-free by the year 2025. It is a bold target, but it is also an achievable one.
Smoking-related illnesses kill around 5000 New Zealanders per year, and cause serious health problems for many more. It is a harmful habit that costs us millions of dollars a year, but even worse than that, it costs us lives.
Since the introduction of our progressive policies aimed at curbing this hazardous habit, we have made some real advances towards achieving our goal of becoming smoke-free. Last week, data was unveiled by End Smoking NZshowing tobacco sales were down 11 per cent. A Ministry of Health Survey also showed that between 1997 and 2009 smoking prevalence rates fell from 26 per cent down to 19.2 per cent.
We are making real progress, and I am committed to ensuring we achieve our goal. In fact, I am looking at the model set by Australia and considering how to further advance our policies in eliminating our use of tobacco here in Aotearoa.