In addition, as figures revealed to the Wanganui Chronicle reveal, 58 drivers were caught locally between November 2009 and September this year.
Those figures work out at a rate of slightly more than two drivers a month, which on the face of it seems low.
However, this does not guarantee a low rate of people breaking the cellphone law locally.
It may as much reflect decisions made by police on a daily basis to prioritise their workload, focusing instead on preventing more "serious" offending.
Nevertheless, the relatively low figure is enough to suggest that the message around cellphone use while in cars is getting through.
Combined with growing statistical data showing people generally taking more care on our roads, particularly around holiday weekends, there is a sense that finally the message is sinking in.
Police and road safety campaigners will certainly hope so.
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