Teams of people are working across the wider Whanganui region to lay down the pink pipes that will carry tomorrow's data - and make autonomous vehicles possible.
Called Project Westwind, Spark is replacing fibre optic cable from New Plymouth to Palmerston North. The distance is 286km, the cost is $20 million.
The project started on January 15, and should be finished by Christmas, Spark project manager Ian Finlay said.
It's one of the first in which Spark combines with other businesses, even competitors, to finance the rollout. It makes economic sense and also saves the same roadsides being dug up over and over again.
In this case Spark is sharing the cost with Powerco and Transpower.