The Whanganui Surf Lifesaving Club is asking local businesses and individuals to add their names to the new rescue tubes they will be using this summer.
For $200, each donor will have their name printed on one of the red tubes.
Surf lifesavers can attach the tubes to a harness worn over their shoulders and clip the tubes around a person being rescued in the water.
Senior lifeguard Daniel Comp said they were a lightweight and efficient device and the club hoped to have as many as possible.
"They are very light to carry and easy to attach," he said.