Rangitīkei District Council is taking over the operation of the popular Marton Market Day after the group that organised the event folded last month.
Project Marton officially disbanded at the end of June, citing a lack of volunteers and the decreasing availability of funding.
The organisation had been in operation for 25 years, putting together events such as the Marton Harvest Festival and Marton Market Day.
Following the demise of the group, the council has stepped in to take up the reins of organising the 2021 market.
In a statement posted on its website, the council said it recognised the event's significance to the community and was committed to keeping it alive.