While it may not seem like it, given recent media coverage, death and serious injury from quad bikes remains relatively uncommon despite about 100,000 machines being in use in New Zealand.
The current quad bike focus by the media indicates it has become desensitised to the road and drowning tolls; already much higher than farming. Safety also happens to be split between various agencies and ministries with each pursuing a different agenda but with finite resources.
As we have as many quad bikes as there are registered motorcycles, I think we can all agree the road is a heavily-regulated environment. Despite this and a police presence to enforce the rules, 45 people have been killed in accidents involving road-going motorcycles in the year to January when I checked. Around 1000 more people were injured in police-reported accidents.
That compares with what seems to have been seven quad bike fatalities over 2012. If I am hesitant, it is because our statistics take time due to coronial processes.
Of the seven quad bike deaths last year, five appear to be farm-related and two seem recreational in nature. Even among the five farm-related deaths, one was caused by electrocution and not the bike.