The inaugural Puanga Pictures film festival get underway on Friday evening with the feature Great Maiden's Blush.
The festival is a joint initiative by Helen Marie O'Connell of the Whanganui Film Society, and photographer Tia Huia Ranginui, both of whom have backgrounds in the film and cinema industry.
The festival is about celebrating contemporary local, Maori and New Zealand cinema.
The festival received funding from Whanganui District creative communities and is supported by the Whanganui Film Society, Double Farley and the Wairoa Maori Film Festival.
Miss O'Connell said there was a need for such a festival in Whanganui.