It's a growing problem; it's only going to get worse; and it will likely affect all of us at some time in our lives ...
Dementia is an uncomfortable fact of life, and Alzheimers Whanganui is expanding its services to cope with rising demand. But like many charitable causes, it is a struggle to raise the necessary funds.
So it was a significant event last week when Whanganui real estate agency Property Brokers and the Wanganui Chronicle joined forces to announce that this year's Property Brokers Round the Bridges fun run would be a fundraiser for Alzheimers Whanganui.
Philip Kubiak, Property Brokers manager, said he was pleased to be supporting such a worthy cause, and Wendy Paterson, Alzheimers Whanganui manager, was equally delighted to be the recipient of the proceeds from the popular event.
"We provide services to address the early onset of dementia - we can't stop it but we can slow it down," Ms Paterson said.