He said staff would be targeting licensed premises and checking on breaches of the liquor ban in the CBD.
He said it was important for people to remember that there were a number of liquor bans in the city and district and consuming alcohol in those areas had serious consequences.
Breaching liquor bans can lead to fines of up to $20,000 and anyone found consuming alcohol in a liquor ban area can have their alcohol confiscated and them and their vehicle searched.
Anyone under 18 found drinking in a public place can be issued with a Liquor Infringement Notice and that carries an instant $200 fine while adults breaching a ban face prosecution.
And Mr Chillingworth said anyone using a fake identification or someone else's identification faced conviction and a $2000 fine.
Central Districts Commander Russell Gibson said alcohol misuse remained one of the biggest challenges for police.
Mr Gibson said it was an aggravating factor in at least a third of recorded offences of violence and family violence, while nearly half of youth offenders dealt with for violence had consumed alcohol.
"There is no quick fix and it's not a problem we can just arrest our way out of," he said.
"We can only combat alcohol misuse through cultural change and that means every individual and every community taking personal responsibility rather than just leaving it to the police and other agencies to clean up the misery it causes."
Mr Gibson said people drinking alcohol before going out was also a significant issue as too binge-drinking.
"More and more police are seeing people who are not just drinking to be sociable. They are drinking with a mission to get drunk. Every one of those people is leaving themselves vulnerable and exposed to becoming either a victim or an offender.
"We want people to have fun but it is possible to do that and to stay in control.
"We are dealing with alcohol misuse every day and the purpose of Operation Unit is to highlight this unacceptable behaviour and the risks of excessive alcohol consumption. It is also about educating people about their drinking habits," Mr Gibson said.
STAYING SAFE
If you are going out and will be drinking alcohol:
Arrange safe transport to and from your location, using a designated sober driver, taxi, bus or dial-a-driver.
If you are going out with a group, stay with that group. Look out for one another.
For every alcoholic drink you have, have a glass of water or non-alcoholic drink.
Never lose sight of your drink. Although drink-spiking is rare it can happen.
Never accept a drink that is handed to you by a stranger.
