From adversity comes strength ... and the strength of feeling in Wanganui over last weekend's drubbing by the Sunday current affairs programme has been rattling the Richter scale.
It has been a strange week at the Chronicle with phone calls, personal visits, emails and letters from outraged Wanganui-ites, all incensed, all wanting to do something - or wanting the Chronicle to do something.
One woman thought we should publish a list of those people from the district who had gone on to national or international acclaim. Not a bad idea - she kicked it off with Sir Jerry Mateparae.
In many ways it is flattering to be a touchstone for such strength of feeling, and it has given us all pause for thought about our district and how we can address negative perceptions of it.
The anger and sense of injustice over the TV programme was understandable, and that emotional energy can be transformed into a positive if we remember that we are our own best ambassadors.