Cleveland Funeral Home was awash with pink yesterday on Sunday morning as about 100 people turned out to its Pink Ribbon breakfast.
The home held the breakfast - as part of the Breast Cancer Foundation's annual fundraising drive - at its city premises and it proved more popular than expected.
"It was going to be a private thing but then it took off," organiser Laura Cleveland said. "So we thought we may as well open it up and go for it."
Bubbles, continental breakfast and BLTs were served to punters.
"Once it went public and was advertised it sold out in a few days," Cleveland's daughter, Michelle, said.