Wanganui pride is spreading around the world.
Nui Pride is a brand being promoted by Wanganui's Rod Bannister, the idea coming to fruition after last month's furore over the "zombie town" label stuck on the city.
It takes its inspiration from the successful Taranaki "Hardcore" brand, which has kept Wanganui's neighbour in the public eye for more than a decade.
"It'll challenge the people of Wanganui to see if we do like our place," said Mr Bannister, a masters squash champion and Wanganui cricket coach.
He said the Taranaki Hardcore brand had a real affiliation to its region and was instantly recognisable. It was something he wanted to create with Nui Pride and he is already having success with car stickers being ordered for people in Dubai, Australia, Denmark and Papua New Guinea.