Opinion
You know the years are passing when the pop idols of your youth are back in the news, this time in the obituary column. Last week we heard that Davy Jones, late of the Monkees, had sung his final rendition of Daydream Believer. He was just 66, not a great age at all, and his passing was neither a dramatic nor historic event. Yet it warranted a mention in newspapers and media around the world.
Davy Jones was a Monkee, one of the four members of the band formed deliberately, so the story goes, to compete with the Beatles. They did not come close, but having Manchester-born Davy work with three American lads was a clever marketing ploy, reaching, as it did, the tens of thousands of American girls who loved the British accent in any form. That they considered him "cute" did not hurt the Monkees' brand either.
The main marketing thrust was in the form of a TV show, which served as a vehicle to introduce their latest songs and to keep their ever growing repertoire fresh in the minds of their fans, guaranteeing packed houses whenever the band went on tour. Davy Jones, along with Mickey Dolenz, Mike Nesmith and Peter Tork became household names wherever their TV show aired and their music, consequently, sold well.
The Beatles were never threatened, although the Monkees scored a few number ones, thanks to a strong song-writing team in the persons of Tommy Boyce and Bobby Hart. They never got over their synthetic origins and were forever labelled The Pre-Fab Four by their critics. Of course it did not help that there was not a lot of real musical talent in the group, with the exception of Mike Nesmith, who, eventually, went solo and proved he could write memorable pop songs and hold a tune, and Peter Tork, who, like Nesmith, started off as a folk singer and is proficient on many instruments.