Refreshingly different, nutritious, delicious and highly convenient - the new superfood marketed by a Ngā Rauru company has won the top prize in a national competition.
The food is Kaitahi Frozen Superfood Smoothy Drops and they won the James & Wells Champion of Innovation Award at the Fine Food New Zealand Innovation Awards in Auckland on June 24.
The smoothie drops were also shortlisted for the retail section of the award. In the innovation stakes they beat off a burger bun made of ground crickets and psyllium powder and a nut and chocolate biscotti stick.
The drops were launched during the Iwi Chairs' Forum meeting in Whanganui on May 3. They were also showcased at a Wellington food show in May, and attracted interest from grocer Moore Wilson's.