Whanganui people have donated more than 1200 cans of food to help The Salvation Army and City Mission food bank.
For the fifth year, Resene has run its national Hunger for Colour campaign which allows people to swap a can of food for a test pot of paint.
Resene Whanganui ColorShop manager Cath Watson said she was thrilled with the success of the campaign locally.
"It brings people into the store and gives them the opportunity to play with colour and they love that it's going to help a good cause," Watson said.
"We've even got a few cans of pet food in there so people have thought about the animals as well."