Wanganui woman Kolini Baker has been missing for more than two weeks.
Ms Baker, 41, was last seen at 9am by a friend on March 4 at her Wanganui property.
Police believe she may have planned to visit family in Auckland as well as Taihape and could be travelling between those places.
"Kolini's family are very anxious to make contact with her to make sure she is safe and well," a police spokeswoman said.
"Unfortunately, we have not located her at this stage and there are ongoing inquiries being undertaken to establish her whereabouts."