The environmental damage caused by some skincare products has seen items containing microbeads banned from several Whanganui supermarket shelves.
The Government announced in January that personal care products containing microbeads would be banned from July 2018.
However, Foodstuffs stores throughout New Zealand, including New World, Pak'nSave and Four Square, have gone microbead-free from July 1 this year and Countdown has phased out the use of microbeads in its own brand skincare and body wash products.
Microbeads are tiny beads of plastic used as an exfoliating agent in many skincare products. They are found in some shampoos, shaving creams, sunscreens and toothpastes as well as cleansers and exfoliants.
Microbeads cannot be recycled and there is clear evidence they harm waterways, fish and shellfish when discharged through wastewater systems. They are often mistaken for food by marine life.