Self-proclaimed outspoken road safety campaigner Clive Matthew-Wilson has spoken out over the latest advertising campaign to make roads a gentler, safer place for cyclists.
He of the Dog and Lemon guide thinks the ad campaign is nuts. And he has a point. Did anyone take notice of the billboards on roads that put cyclists in a bubble and asked motorists to pretend it was real?
Mr Matthew-Wilson says the major problem is that road planners tend to see cyclists as a nuisance rather than legitimate road users. The comments come after another cycling death and discussion about how to improve road safety.
Most cyclists have had at least one serious run in with a vehicle. Mine was with a truck and trailer unit in Taupo after the round-the-lake cycle race. I didn't go round the whole lake and I didn't race but I was buggered. Cycling home afterwards I was squeezed off the road and eventually toppled off my bike - to the left fortunately - but there was nothing I could do. Shouting, screaming, banging on the side of the trailer unit was useless.
And you know, to this day I suspect the truck driver never saw me and never heard me. And it's no fault of truck drivers who remain the most courteous people on the road. Cyclists are just not that visible.