Marton has welcomed more than 500 camper vans as more than 2000 people descend on the Rangitīkei town for the Marton Country Music Festival.
The 14th annual festival kicked off on Friday afternoon with Saturday expected to draw the largest crowd.
Ireland's Noel Flynn is the international headliner for the three-day event with a host of New Zealand performers set to take the stage at Sir James Wilson Park over the weekend.
"Last year we had 480 campervans so we're expecting a little but more this year plus all the tents and stuff as well," convenor John de Burgh said.
He expected between 2000 and 3000 to attended over the course of the festival.