Today marks the begginning of Te Wiki o Te Reo Māori, a week celebrating Māori language.
First celebrated in 1975, the week-long celebration of the official language is held every September, encouraging Kiwis to learn and make use of the language in day-to-day conversation.
This year, the week's events include the Māori Language Moment where organisers are hoping the country will all join in at 12pm on Monday "speaking, singing and celebrating te reo all at the same time".
Organisers are hoping a million people will take part in the moment, with more than 400,000 people already signed up including schools, businesses and offices across the country.
As well as a hoped increase of conversational usage of te reo in daily life, organisers are also hoping that more people consider taking up te reo classes.