A Manawatu liquor outlet manager says he has seen little change in the younger generation's drinking behaviour, despite RTDs' alcohol content being lowered to seven per cent.
The restriction is part of a Voluntary Industry Code (VIC) established by the Distilled Spirits Association, which has seen major liquor brands disestablish high percentage pre-mixed drinks.
Palmerston North Liquorland manager Josh Davis said the supply of the drinks ceased last month but little had changed with consumers.
"The supply of these high percentage RTDs has already stopped and I don't think many people realised what was happening," he said.