IT IS a common problem in many small towns and cities around the world. Plenty of academic interest has initiated frequent studies by economists, geographers, planners and tourism experts, trying to dichotomize how to develop/regenerate stagnating local economies.
These studies have concentrated on policies, practices and the various challenges for tourism and industry. The "rust belt" in the United States is an example of how some big cities have also fallen by the wayside when deindustrialisation takes hold as manufacturing declines, caused by automation and new technology which creates unemployment.
Many regions throughout New Zealand face similar challenges. Some media commentators have suggested these are zombie towns with little hope of ever recovering. We know that is certainly not the case in Whanganui--a place we are all very proud of and a place that the rest of New Zealand, and the world, have yet to discover. In Whanganui, it's our $64,000 question as well--how do "we" fix the problem?
The Whanganui District Council has restructured its economic development arm, Whanganui & Partners, reducing some of the bureaucracy and appointing a seven-member board to oversee it. With a budget of $2.7 million, the council is now considering extending this by another $200k so it can take on new staff to manage and promote Whanganui business, tourism and education opportunities.
The secret here is that you have to spend money to make money. Staff at Whanganui & Partners have been stretched to the limit to do the job we expect of them, so this financial boost will be much appreciated if the council agrees to it--and why wouldn't they? This is our economic future we are talking about here; it must be adequately funded and no doubt the new board will ensure ratepayers get value for money.