We are a nation of animal lovers we are often told. Indeed, New Zealand has one of the highest levels of pet ownership in the world.
Only the other week on the TV news were classes on how to give your dog the "kiss of life" (Wanganui fireman Gary Wilson should have been taking that after his dramatic rescue of a 16-week-old puppy back in May).
Yet the testing of new products - like cosmetics - is allowed on animals in this country with, apparently, little monitoring and weak regulation.
Companies are not required to provide information on tests they conduct, and so the inevitably cruel treatment is conveniently hidden from both the public view and official gaze.
Particularly disturbing is the decision to allow the testing of recreational drugs - the so-called "legal highs" - on animals with the recent passing of the Psychoactive Substances Bill.