A few years ago while I was visiting my friend Bill, in New Hampshire, he showed me this marvellous little gadget he had just bought. It was small, elegantly designed, with a shiny black surface and fitted easily in one hand. Bill showed me all the things it could do. It could take photos, cruise the internet, organise a daily diary. It had a tantalising image of a compass that was functional. And it even made phone calls. It was an iPhone and suddenly I wanted one - for an instant.
What put me off was not its cost, though that was a consideration. No. Three days later I was visiting my son in New York City and, while walking down a busy avenue, I could see that every third person seemed to be walking without looking where they were going - a very dangerous practice in that city. They were gazing transfixed at their hands, which held an iPhone. Those iPhone holder-walkers seemed to be in another world, with their consciousness fixed at hand level. It was an unsettling look.
The creator of the iPhone, Steve jobs, died this past October. Just before his death, Jobs allowed Water Isaacson, former editor of Time magazine, to have complete free hand in a very balanced biography that portrays Jobs, warts and all.
There's no doubt that Jobs was a genius in marketing his products. According to Isaacson, Jobs saw himself as standing at an intersection of art and technology. That may well capture the essence of the success of Jobs and Apple, the company he founded, lost and resurrected. Jobs is described at an early staff meeting when people were brainstorming about what consumers might want. In what is characteristic of the man, Jobs took charge by saying "never mind all that crap, we'll show them what they want and they'll want it". And he did, and the people wanted and bought iPods, iPhones, iPads, and even iMacs. The computer isn't dead. It just needed to be repackaged.
Despite the immense attractiveness of Apple's products, my choice has been to continue the PC route and now that Google is here, to follow the Android way.