Whanganui must make the most of its economic opportunities, according to four Labour Party MPs who visited Whanganui on Wednesday.
Damien O'Connor, David Parker, Nanaia Mahuta and Adrian Rurawhe spoke at a forum at the Grand Hotel, attended by about 30 people.
Titled "the future of regional New Zealand", the forum looked at Labour's vision for the provinces, as the party prepares for the general election in 2017.
Mr O'Connor said New Zealand's future must be about getting the most value for what the country produces.
He said growing business and employment opportunities were vital, as well as strengthening New Zealand's communities.